The FutureInSites team combines decades of enterprise leadership with hands-on ML and AI architecture experience. We have built and scaled production AI platforms, led engineering and product organizations at Fortune 100 companies, and conducted peer-reviewed research on AI applied to real business systems. Strategy and technical depth are not separate tracks here — they are the same practice.

ML Systems LLM Architecture Data Platforms Enterprise Product AI Research GenAI Deployment
Greg Loeffelholz
Greg Loeffelholz
Founder & Managing Principal

Over 25 years scaling data, ML, and GenAI platforms as a strategic leader. Led engineering and data science at MotiveMetrics' AI SaaS platform optimizing $100MM+ in paid search, with P&L and SOC 2 governance. MarTech DSP & CDP leadership at Inmar Intelligence and Nelnet. Vanderbilt BA, Boston College MBA in AI & Machine Learning.

Jeff Hoffman
Jeff Hoffman
Principal Consultant

Two decades of digital product leadership across pharmacy, retail, and healthcare. VP roles at Walgreens leading 200+ product and engineering professionals, Best Buy heading Digital, Analytics, and Technology, and CVS Health as Chief Digital Officer for Pharmacy overseeing $13B in digital revenue. Tufts BA, Chicago Booth MBA in Strategic Management and Finance.

Miao Liu
Miao Liu
Technical Advisor

Assistant Professor of Accounting at Boston College's Carroll School, researching the intersection of accounting and AI. Builds RAG systems applied to financial disclosure and publishes on human-AI collaboration in corporate valuation. Teaches an AI Applications in Business course at BC. Wuhan University BA, University of Chicago PhD.